PRIVACY POLICY
Reading For Education, LLC and its affiliates and subsidiaries (collectively, “Reading for
Education”, “Company”, “us”, “our”, or “we”) are committed to protecting the privacy of our
website visitors, participating parents, and other individuals with whom we interact or collection
information about. We created this privacy policy to inform you of our practices regarding the
collection, use, and disclosure of your information when you visit our websites,
ReadingforEduation.com, Schoolstore.com, RFE.com, Caringforclassrooms.org,
Giftcardsforeducation.com, iChoicegiftcards.com, Redeem.iChoicegiftcards.com, and other
websites that link to this policy (the “Websites”), as well as information we may collect from or
about you in an online or offline setting, such as through email or text. This policy describes our
practices for collecting, using, maintaining, protecting, and disclosing that information.
Please read this policy carefully to understand our policies and practices regarding your
information and how we will treat it. This policy may change from time to time (see “Changes to
Our Privacy Policy”).
INFORMATION COLLECTION
We collect several types of information from and about you, including:
- Information provided by you, such as name, email address, school affiliation, transaction information when you make a purchase or donate, a parent's child's information (such as name, birth date and photograph), and other personally identifying information. For example, we collect information when you create an account with us.
- Information collected automatically as you navigate through the Websites. Information collected automatically may include usage details, domain address, IP addresses, internet browser, operating system, your internet connection, the equipment you use to access the Websites, and information collected through cookies and other tracking technologies (see “Cookies and Other Tracking Technologies” below for more details).
INFORMATION USE
We may use information that we collect about you or that you provide to us:
- to present the Websites and its contents to you and to improve the Websites (we continually strive to improve our Websites offerings based on the information and feedback we receive from you);
- to provide you with information or services that you request from us;
- to fulfill our obligations to you dependent upon your relationship with us;
- to improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);
- to carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
- to notify you about changes to the Websites or any products or services we offer or provide through it;
- to allow you to participate in interactive features on the Websites (your information helps us to better respond to your individual needs);
- to enable communications to you regarding our services, such as email and text;
- to fulfill any other purpose for which you provide it and in any other way we may describe when you provide the information; and
- for any other purpose with your consent.
We only use any child's information we receive in accordance with the purposes for which a parent or guardian provided such information.
DISCLOSURE OF YOUR INFORMATION
We may disclose information that we collect about you or that you provide us directly as described in this privacy policy:
- to our subsidiaries and affiliates and other business partners, such as participating schools attended by students;
- to contractors, service providers, and other third parties we use to support our business;
- to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Company about our Websites users is among the assets transferred;
- to fulfill the purpose for which you provide it. For example, to process an inquiry or request regarding how Reading for Education can work with you and your business;
- for any other purpose disclosed by us when you provide the information;
- with your consent.
We may also disclose your personal information:
- to comply with any court order, law, or legal process, including to respond to any government, regulatory, or law enforcement request;
- to enforce or apply our Terms of Use; and
- if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
We may disclose aggregated information about our users and deidentified data or information that does not identify an individual.
COOKIES AND OTHER TRACKING TECHNOLOGIES
The Websites may use first-party and third-party “cookies,” as well as other tracking technologies, to enhance the experience of the Websites and for advertising and analytics purposes. These technologies are used for record-keeping purposes, to ensure the Websites operate properly, to track how Websites visitors interact with the Websites, and provide interest-based advertising for Websites visitors. Cookies are small files that a website places on a website visitor's hard drive through their web browser. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you choose to refuse cookies, please note that some parts of the Websites may not function properly as a result.
SECURITY
We have implemented reasonable measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
THIRD-PARTY LINKS
The Websites may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave the Websites and to read the privacy statements of any other site that collects personally identifiable information.
CHILDREN UNDER THE AGE OF 13
The Websites are not intended for children under 13 years of age. All programs are primarily directed at an audience of 13 years of age and above. SchoolStore.com and Reading for Education do not solicit identifiable information other than first and last names, email address, birth date, school affiliation and zip code. We take the privacy of our users very seriously and we do not actively pursue information from users under the age of age 13. If a user is under the age of 13, we will attempt to block their access to the web sites. We do strongly encourage parents to be involved in all of their children's online activities. We comply with the Children's Online Privacy Protection Act and do not condition participation in an activity on our site upon disclosing more personal information than is reasonably necessary to participate in using the web site. We make a reasonable effort to insure that links from our web sites do adhere and follow the Children's Online Privacy Protection Act, but we cannot and do not guarantee that they do adhere to the guidelines. Therefore, check each site's privacy policy to insure for yourself. No information should be submitted to or posted on our site by guests under 13 years of age without the consent of their parent or guardian.
DO NOT TRACK
We do not respond to web browser “do not track” signals or other mechanisms. Other parties may collect personally identifiable information about your activities over time and across different Websites when a consumer uses the Websites.
CHANGES TO OUR PRIVACY POLICY
It is our policy to post any changes we make to our privacy policy on this page. We encourage you to check back periodically to see if the policy has been updated, which you can see by reviewing the “Last Updated” date at the top of the webpage.
CONTACTING US
If there are any questions regarding this privacy policy you may contact us via email at [email protected]